We have recently been discussing museums and focusing on the web design choices these museums make. Most of the museum websites have very interactive websites that have high quality graphics that work smoothly and integrate with the art to present a seamless user interface for viewing art and searching for exhibits. One website that is a good example of such seamless integration is the Museum of Modern Art website. This website has a vast number of galleries for view online, but they have managed these galleries to make easy to navigate and enjoy the galleries. In terms of visual design the website embodies the word clean, they use light colors highlighted with brighter colors that pop and everything is linear and structured. I believe this visual design has been chosen to reflect modern art which follows the same aesthetics. One thing I did notice about this website thought, is that every page you visit has a button to send you to the MoMA shop. This gives me the feeling that MoMA is very retail oriented.
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